"Each model's clothing in the series was made entirely of real food and depicts a meal that the person was craving. This project was shot in January of 2009 (pre Lady Gaga). 15 designers, led by Ami Goodheart of SOTO Productions, were involved and each garment took hours to cook, create and assemble. The artichoke gown was designed by Daniel Feld and Wesley Nault of Project Runway fame. It took over 6 hours to finish (the model stood the entire time while they attached each, individual leaf)."