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The mysteries of the distant universe have been unveiled, revealing our galactic neighbors are not planets after all, but giant balls of ice cream. This is the concept behind Haagen-Dazs' new ad campaign, envisioned by London design firm Doshi Levien. The idea compares the endless discoveries of sweet and creamy textures to crater-hopping moon adventures. Let's hope our space-bound astronauts don't find out about this, because I'm sure nothing could make them miss Earth more than reminders of ice cream.

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The orange moon (above) consists of chocolate, nuts and caramel wrapped up in vanilla ice cream. The white (below) is tangy raspberry with meringue, macadamia and pistachio - suggesting the moon is not made of cheese after all, but much much more.

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Here is the film that inspired the idea, Le Voyage Dans La Lune:

Via.

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